Privacy Policy
Last Updated: January 2026
1. Information We Collect
We collect personal data necessary to connect you with funeral directors and provide our services. This includes:
- •Your name, email address, phone number, and postcode
- •Details about the deceased (name, age, date of passing)
- •Service preferences and special requirements
- •Usage data and cookies (see Cookie Policy)
2. How We Use Your Data
We use your personal data solely for the following purposes:
- •Connecting you with suitable funeral directors in your area
- •Facilitating communication between you and funeral providers
- •Improving our platform and services
- •Sending service updates and important notifications
We do not sell your data to third-party marketing agencies. Your information is only shared with funeral directors you choose to contact through our platform.
3. Your Rights Under GDPR
Under the General Data Protection Regulation (GDPR), you have the following rights:
- •Right to Access: Request a copy of all personal data we hold about you
- •Right to Rectification: Correct any inaccurate or incomplete data
- •Right to Erasure: Request deletion of your data at any time
- •Right to Restrict Processing: Limit how we use your data
- •Right to Data Portability: Receive your data in a machine-readable format
To exercise any of these rights, contact our Data Protection Officer at dpo@funeralmatch.com
4. Data Security
We implement industry-standard security measures to protect your personal data:
- •SSL encryption for all data transmission
- •Secure cloud storage with regular backups
- •Access controls and authentication protocols
- •Regular security audits and updates
5. Data Retention
We retain your personal data only as long as necessary to provide our services and comply with legal obligations. Typically, data is retained for 7 years after your last interaction with our platform, in accordance with UK funeral industry regulations. You may request earlier deletion at any time.
6. Cookies
We use essential cookies to maintain your session and analytical cookies (Google Analytics) to improve our service. You may disable non-essential cookies in your browser settings without affecting core functionality.
View full Cookie Policy →7. Third-Party Sharing
We only share your data with funeral directors you explicitly choose to contact. We may also share data with service providers who help us operate our platform (e.g., hosting, analytics), but only under strict confidentiality agreements.
8. Changes to This Policy
We may update this privacy policy from time to time. Significant changes will be communicated via email. The "Last Updated" date at the top of this page indicates when the policy was last revised.
Questions about privacy?
Contact our Data Protection Officer for any privacy-related inquiries.
dpo@funeralmatch.com →